TopTravels media kit

Finland’s leading native advertising travel media

TopTravels Media specializes in high-quality native advertising for the travel industry. We offer an effective platform for businesses aiming to reach quality-conscious and experience-driven travelers — those who invest in premium services and appreciate exclusivity.

We combine the best of print and digital to deliver impactful content marketing through carefully targeted campaigns.

We are a one-stop shop for travel media: from campaign planning and production to reporting — we’ve got you covered. Our strong network of travel industry professionals, influencers, and media partners ensures that your content gets the attention it deserves.

Target group

TopTravels reaches travel enthusiasts who value quality and unforgettable experiences. Our audience is primarily made up of women over 30 — a key demographic that actively makes travel decisions and is always on the lookout for inspiration for their next adventure.

Our digital environment generates over 150,000 weekly contacts through organic visibility and targeted campaigns. This includes:

• Website traffic
• Organic and paid content on Facebook, Instagram, and TikTok
• Our newsletter
• Distribution via ePressi Newsroom

With TopTravels, you reach the right people — efficiently, stylishly, and with measurable results.

Our audience doesn’t just follow — they engage, get inspired, and take action.

Toptravels platforms

Website

TopTravels is one of Finland’s most best-reaching news channels for travel, culture, and the restaurant industry. We publish both organic and paid content daily, engaging a wide Finnish audience. Our articles regularly rank at the top of Google search results, and our website attracts tens of thousands of unique weekly visitors from all over Finland. Individual articles can organically reach more than 100,000 readers.

Social Media

Our social media channels are followed by over 30,000 highly engaged users who are actively seeking tips, experiences, and new adventures. We publish high-quality, targeted content daily on Instagram, Facebook, and LinkedIn — always tailored and optimized for each platform. Our content reaches over 100,000 Finns every week, generating strong engagement, shares, and conversations. With TopTravels, your brand gains visibility that truly makes an impact — and delivers measurable results.

Newsletter

The TopTravels newsletter reaches nearly 10,000 Finns who are passionate about travel, culture, and dining experiences — delivered straight to their inbox. We send out the newsletter a few times a month — striking the perfect balance to ensure the content remains high-quality, relevant, and genuinely interesting for our readers. Thanks to its high open rate and engaging content, the newsletter offers an effective way to reach your target audience directly — with no algorithms standing in the way.

Press releases

ePressi is an essential part of our media communications and visibility strategy. Every article we publish is distributed via ePressi, reaching more than 1,200 travel and lifestyle journalists, editors, influencers, and bloggersdirectly.This ensures that our content reaches the right audience — the people who matter. ePressi plays a key role in strengthening our organic visibility and maximizing media exposure, both online and across traditional media outlets.

Toptravels travel magazine

TopTravels produces a high-quality travel feature magazines 4 times a year, published nationwide in one of Finland’s largest and most respected media outlet Helsingin Sanomat. Our supplements are specifically designed to inspire, engage, and activate a travel-minded audience — and the results speak for themselves.

According to our latest reader survey:

• 48.7% reported that the supplement increased their interest in the featured product.
• 37.1% took action after reading — for example, by visiting a website.
• 97.2% of the target audience noticed the supplement.
• 86.6% of the target audience actually read it.
• 78.8% felt their interest in the featured content grew as a result.

Helsingin Sanomat -insert

A highly targeted segment in Finland’ s capital, Helsinki

The secret to Helsingin Sanomat’s effectiveness lies in its high-quality content and the exceptional purchasing power of its readers. Print advertising in Helsingin Sanomat reaches a broad audience quickly — it drives sales and sparks conversations around the coffee table. The reader profile consists primarily of highly educated, high-income Finns. The campaign will also appear in the newspaper’s digital version.

• Circulation: 50,000
• Reader reach: 324,000

Pricing:

• 2/1 page + 500,000 digital contacts – €8,990 (excl. VAT)
• 1/1 page + 400,000 digital contacts – €5,490 (excl. VAT)
• 1/2 page + 200,000 digital contacts – €3,290 (excl. VAT)
• 1/3 page + 100,000 digital contacts – €2,590 (excl. VAT)

Digital content production

Reach your target audience effectively through high-quality content and broad visibility.

The package includes:

• Article production and publication on www.toptravels.fi
• Article distribution via the ePressi.com news channel
• Sharing on Facebook and Instagram
• A digital marketing campaign reaching 100,000 contacts

Price: €1,490 per article (excl. VAT)

Interested? Whether it’s an advertisement for a newspaper, a digital production package, or both, we tailor the entire solution to meet the client’s marketing objectives.

Looking forward to hearing from you

Titti Myhrberg, CEO

[email protected]