TopTravels Digital Native Campaign: A multi-format package designed to maximize visibility and drive traffic to your article
TopTravels’ digital multi-format campaign is not just a single post, but a combination of several elements. The shared goal of all campaign elements is to increase the visibility of your article and drive traffic to the article published on TopTravels.fi, which serves as the campaign landing page.
The article is produced with a journalistic approach and designed to be engaging and easy to read. After publication, traffic is driven to the article through a multi-channel strategy across TopTravels’ own channels as well as paid promotion.
The visibility of the campaign and traffic to your article are boosted through, among other actions:
This ensures that your article does not remain simply “published content”, but is supported strategically through multiple visibility elements that guide readers directly to your article on TopTravels.fi.
TopTravels is one of Finland’s most far-reaching online media channels focusing on travel, culture and the restaurant industry. We publish daily content, both organic and paid, designed to engage Finnish audiences. Our articles regularly rank at the top of Google search results, and our website attracts tens of thousands of unique visitors every week from across Finland. Individual articles can reach over 100,000 readers organically.
As part of our multi-format campaign packages, we also offer banner domination on our website. TopTravels.fi reaches more than 100,000 readers per month, providing strong visibility and additional traffic to your campaign and content.
We distribute your article via our ePress channel to journalists and editorial teams who are specifically interested in the topic. The ePress network includes over 7,000 journalists and newsrooms in Finland. Our distributions typically achieve an open rate of 25–35%.
This targeted outreach increases the potential for earned media coverage, as your story may be picked up, referenced or developed further by journalists and editorial teams looking for timely travel, hospitality and lifestyle content.
We also publish your article across our social media channels and support it with a paid digital campaign targeting your key audience on Facebook and Instagram, as well as through the Meta Audience Network. This ensures your content reaches the most relevant readers and drives targeted traffic to your article.
The TopTravels newsletter reaches nearly 10,000 Finnish subscribers who are interested in travel, culture and restaurant experiences, delivered directly to their inbox. We publish the newsletter a few times per month, at an optimal frequency that keeps the content high-quality and genuinely engaging for our readers.
With a strong open rate and highly engaging content, the newsletter is an effective channel to reach your target audience directly, without relying on algorithms.
